Olivia Sánchez Badini, Senior Director
Olivia is a Senior Director at MERU. She is a former McKinsey & Company consultant with demonstrated success leading 20+ multi-million dollar strategy & operations engagements in growth strategy, performance improvement, and procurement across North America. Experience across industries, with a focus on consumer and agriculture (e.g., food & beverage).
Select Representative Experience
Developed a budget aligned with lender requirements of ~$10M year-on-year savings. Built and operated a Transformation Office to track execution and financial impact of 30+ COGS and Opex initiatives representing ~$2.0M savings across four Business Units.
Built a bottom-up 3-year plan for a global metal refiner based on COGS, headcount, and non-headcount assumptions (e.g., raw material pricing, plant capacity & utilizations, labor rates, energy costs), including inputs from 10+ stakeholders, ~15 plants, and 5+ countries.
Led sourcing effort for ground-handling services (e.g., ramp services, catering) representing savings of $10M (10%). Created business cases and managed implementation of initiatives to optimize passenger ancillary revenue (e.g., bags) across digital web and app channels, setting baselines, tracking KPIs, and embedding change management in the organization.
Optimized packaging spend through multi-round RFQs, negotiations, vendor selection, and vendor management. Captured savings of $3M (20%) across 11 packaging categories.
Developed cross-brand strategy to market complementary products across the company’s various brands, establishing target audiences, core messaging, and channel strategies to increase average customer lifetime value by 3.9x.
Developed $50M+ revenue growth plan from inorganic growth/M&A. Assessed investment and business opportunities, including market sizing, value pool analysis, competitive landscape review, strategic fit assessment, and development of value creation plans for target assets.
Created customer-centric roadmap for $340M (15%) EBITDA growth from spec optimization, packaging, and new product innovation. Leveraged consumer, supplier, and competitive insights to boost portfolio margins through design-to-value methodologies.
Designed vision and comprehensive roadmaps for top-line growth (e.g., new products/services, geographies, segments) based on market analysis and value drivers. Led go-to-market strategy (commercialization and pricing) for precision fermentation startup’s new product launch representing $120M incremental annual revenue.