Jeremy Hardy, Managing Director
Jeremy has over 10 years of experience partnering with clients on corporate strategy, commercial excellence, and transformational change. He brings deep expertise on commercial topics such as growth, pricing, go-to-market, sales & distribution and customer personalization across consumer, travel & leisure and transportation & logistics sectors.
Select Representative Experience
Created commercial initiatives and execution roadmap for a hotel group with a focus on geographic expansion, brand consolidation, and customer experience enhancements to drive a 2.5x EBITDA growth over five years. Key deliverables included a detailed financial impact of growth scenarios, survey driven customer insights and segmentation, and a detailed, action-oriented go-to-market growth plan.
Co-led creation of a machine-learning algorithm to improve short and mid-term demand forecasting errors by 15-30%, combined with pricing initiatives to drive 3-4% increase in unit revenues. Initiatives were A|B tested and improved upon before launching across the company’s markets. Engagement was conducted in close collaboration with client teams to ensure enablement of key skills required to operate future changes.
Led development of transformation roadmap for a major bus operator, with in-depth assessment of business model enhancements and network dynamics, targeting 50-100% profitability gains over two years. Work was packaged into a detailed sell-side diligence document in preparation for a potential sale of the company.
Spearheaded development of ancillary revenue initiatives for a North American airline intending to deliver $200M in revenue via innovating and enhancing vacation business’ product offerings and go-to-market. Key deliverables included detailed business cases for each product initiative, go-to-market action plans and client team enablement.
Led development of a machine learning approach to assess risk attributes of truck drivers to unlock ~$1B by optimizing the company’s existing self-insured model through an improved safety incentives program. The analysis incorporated tactical recommendations, including ‘quick-wins’, for the company to implement in order to promptly start delivering on the identified value.
Set up a transformation office for a leading Asian airline and co-led the team to identify ~$1.2B in revenue and cost opportunities, focused on identifying, prioritizing, and launching initiatives to drive short term impact. Engagement consisted on the first wave of a multi-year transformation to bring a flagship airline carrier back into profitability.