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Materials & Mining

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MERU CASE STUDY

$7.5M of EBITDA delivered for a North American industrial building products manufacturer

COMPANY OVERVIEW

  • $900M industrial manufacturer servicing the building industry in the United States and Canada
  • The company was losing market share as lead times had doubled in duration for complex orders resulting in loyal customers procuring items from competitors
  • Engineering team experiencing high turnover as proprietary design software limited growth and career opportunities
  • The company needed to protect key customers by reducing lead times for complex orders and eliminate low margin products and accounts
  • The goal was to develop a strategy that would optimize existing resources and protect key accounts

OUR APPROACH

  • Analyzed sales data over the last 3 years and developed a customer segmentation model with supporting strategies and service levels
  • Conducted an operational assessment within marketing, sales, engineering, procurement and manufacturing to identify opportunities
  • Facilitated workshops with business unit leads and management to agree upon the sales strategy and service levels from each business unit
  • Established a centralized operational center with operational metrics to align the business on sales and production forecasts
  • Adjusted the management operating system to enable real time prioritization of customer orders
Materials - Case Study #2

OUR IMPACT

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$7.5M bottom line improvement by implementing a segmented sales strategy that drives engineering, procurement and manufacturing.

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15% improvement in engineering outputs by adjusting the delivery model, establishing performance metrics and retaining key talent.

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1,800+ customers segmented with specific service levels established and communicated within all business units.